Best AirBnb Designer Case Studies

Written By Cara Shimizu

Most short-term rentals are decorated.
—> Top-performing rentals are designed to earn more money.

Cara Shimizu, founder of VR Decor, helps vacation rental owners increase Airbnb revenue using smart, specialized design, guest psychology, and market positioning.

Across many properties, the results are clear:

  • Higher nightly rates

  • Stronger guest appeal

  • Better market position

  • More yearly revenue

This is not luck. It is a proven STR design system.


CASE STUDY #1

STR Design Increased Nightly Rate by 61%

Property: Large family vacation home (sleeps 16)
Service: Makeover (<— click for info)


The Goal

Help the vacation rental stand out so it could charge max revneue, more than similar nearby Airbnb properties.

The Result

Nearby Comparable STRs =

-$2,362 (average for 5 nights)

-$472/night average

This STR Designed by VR Decor =

-$3,815 (5 nights)

-$763/night average

* Nightly Rate Increase: +61%
* Extra Revenue Per Stay: +$1,453

Estimated Annual Revenue Increase

If pricing remains similar:

Approx. +$106,000 more per year

What This Shows

Strategic vacation rental design helped this property move into a higher pricing tier without changing size, location, or layout.

—> Design directly affects Airbnb revenue.

Cara Shimizu
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